Most CFOs treat customer service as a cost center to minimize, not a strategic asset driving growth. This approach is killing companies in 2025.
Economic headwinds make strategic customer service more critical than ever:
Tariffs increasing manufacturing COGS by 18-22% in key sectors
Consumer sentiment plunging to a 52.2 index (down 8.4% in a single month)
Widespread job security fears and anticipated price increases
Customer acquisition costs up 60% in five years
In this challenging landscape, CFOs must retrench while preserving customer experience. Smart companies are flipping the script – transforming service from expense into revenue driver and competitive moat.
